GerberLife Grow-up Plan – Child Life Insurance. The GROW-UP Plan is a whole life insurance policy designed for healthy children ages 14 days through 14 years. As a parent or grandparent, you can ensure the little ones who mean so much to you will enjoy practical insurance benefits that can be a big help to them later in life. At Gerber Life, we have an additional goal. It is our mission to be the brand parents trust to help them achieve financial security and protection for their families. By providing affordable, industry-leading juvenile life insurance and other financial products, we strive to give our customers the comfort and peace of mind they deserve.