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Corporate Profile
Online Fitness is a leading online retailer of fitness, healthcare, wellness, beauty, and outdoor/adventure products. The Onlinefitness.com website offers consumers a convenient and informative shopping experience that allows them to purchase products vital to their health and personal well being while providing delivery right to their doorstep. The site offers hundreds of quality products from world-class manufacturers, all laid out in an intuitive and user-friendly manner.

Online Fitness’ corporate headquarters are located in Santa Monica, California, and the company has regional distribution centers in Santa Monica, California, Florida, and Illinois. The company has combined warehouse facilities totaling over 110,000 square feet.

Online Fitness Value Proposition
The Online Fitness website was launched in early 2004 to cater to the ever increasing appetite of consumers for quality fitness, healthcare, wellness, beauty, and outdoor/adventure products that lend themselves to being purchased easily, conveniently, and securely over the Internet. A steadfast commitment to meet this demand while maintaining quality brands and providing superior customer service has allowed Online Fitness to quickly gain traction in the marketplace and build a unique and loyal customer following.

Convenience – Online Fitness’ customers can shop 24 hours a day, seven days a week. Online Fitness ships 96.6% of all orders received the same day, and over 99% are shipped within 48 hours of receipt. With regional distribution centers located strategically throughout the country, customers receive their order in an average of 2-3 days (well ahead of the industry average of 5-7 days). The Online Fitness website allows customers to track their order every step of the way from our dock to their doorstep.

Selection – Online Fitness offers a wide variety of fitness, healthcare, wellness, beauty, and outdoor/adventure products. In most cases Online Fitness stocks entire product lines in all sizes, colors, and configurations, rather than merely carrying the top few sellers. The breadth of the company’s product offering and commitment to stock in-depth sets Online Fitness apart from the competition.

Fitness At Your Fingertips – Online Fitness is committed to delivering the best possible shopping experience by consistently focusing on innovation, design, and utility. Online Fitness delivers an intuitive, user friendly website that allows consumers to easily navigate through the selection and purchasing process. The site offers a wealth of information to the consumer including: shopping guides, product comparisons, detailed product descriptions, as well as FAQ’s, product images and downloadable product specification manuals to help ensure the customer orders the product best suited to their needs. This type of detailed information is simply not offered in most traditional “bricks and mortar” stores.

Service & Security – Online Fitness has a live web-based chat feature and knowledgeable customer service representatives available by phone to answer any questions that may arise. The company does NOT sell customers’ personal information or share it with third parties. Online Fitness servers employ encrypted SSL (Secure Socket Layer) technology to ensure user information is safe and secure.

The Industry
Online Fitness participates in the health, fitness, beauty and sporting goods industries. Together these industries represent a significant segment of the overall U.S. economy. Internet spending within these industries is forecast to grow at double-digit rates for the foreseeable future. According to Forrester Research, overall online retail sales reached $141.4 billion in 2004, an increase of 23.8 percent over the previous year. For 2005, predictions are for slightly lower year-over-year growth of 22 percent, taking sales to approximately $172 billion. Online sales in select segments, such as cosmetics and personal care products are growing at even higher rates.

Marketing Strategy
Online Fitness’ advertising campaigns are concentrated on high-traffic Internet portals, health, fitness, and sports related Web sites and other prominent Web sites aimed at specific demographics. The company runs targeted promotions such as encouraging sales of synergistic products, sending no-charge samples, offering free shipping, or offering limited-time special pricing. Online Fitness is fully committed to creating innovative and effective marketing campaigns to capture new sales and market share for the company and its suppliers.