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Founded in 1998 by James Allen Schultz and his wife Michele Sigler, the idea behind James Allen was simple: Offer the world’s most beautiful diamond engagement rings coupled with the finest laboratory graded diamonds, all at an extraordinary value. While the idea of selling fine engagement jewelry over the internet seemed strange back in 1998, James Allen has now grown to be one of the largest and most successful of all online diamond retailers. The company is regularly featured in trade magazines such as “National Jeweler” and has been profiled by such famous publications as “The Washington Post” Newspaper, “NBC News”, “US News & World Report” and “National Public Radio”. So how did a company with such humble beginnings become so famous and successful?