Starbucks VIA Ready Brew by Starbucks Coffee $9.95 at Amazon.com. Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIATM Ready Brew and add water. Let the coffee brew 10 seconds, stir, breathe it all in and enjoy. It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks coffee. 100% arabica and ethically sourced.